Gen Z: The Most Diverse Generation in U.S. History
Gen Z: The Most Diverse Generation in U.S. History
Generation Z, those born around the mid-late 1990s, is projected to be the most diverse generation in U.S. history, as the first majority non-white generation, many of whom are multi-racial.
The Center for Generational Kinetics highlights in their top 10 list on Generation Z (item 5 on the list): "the tremendous diversity that Gen Z brings as employees, consumers and entrepreneurs will have a profound impact across generations and cultures."
And Goldman Sachs, in a December 2015 report on emerging trends, predicts Generation Z will be larger and more influential than Millennials, already wielding $44 billion in spending power.
For more insight into Generation Z, check out the extensive research at the Center for Generational Kinetics.
Reference:
The Center for Generational Kinetics, Gen Z: New Research and Findings on the Generation After Millennials (online research resources).
The Center for Generational Kinetics, Top 10 Gen Z and IGen Questions Answered (digital article).
Goldman Sachs, Equity Research, Emerging Theme Radar: What If I Told You...Themes, Dreams and Flying Machines, Dec. 2, 2015 (digital article).